Being in a constant cycle of development, BLU is now expanding its endeavors into the world of television and multimedia applications. Positioned as the catalyst of innovative projects evolving around Health & Lifestyle, BLU is aware of the current changes in the media landscape. Consumer preference indicates that traditional television viewing behavior makes way for TV-on-Demand. Today we are in charge, and therefore wish to determine ourselves when, where and how we want to take the media to us. Receiving digital television by using your personal computer, laptop, PDA or mobile phone; the possibilities are endless. In line with our philosophy to always and anywhere be available for our audience, BLU is currently developing a digital streaming television channel: the BLU-CHANNEL.

BLU will provide you with the most diverse topics to enjoy. These range from a real-life soap about the New York Marathon to an informative program about the latest trends in SPA and Wellness Centers or a program where one can learn how to cook for a healthy and optimally functioning body; BLU makes it all possible.

In order to entertain and inspire our viewers continuously, BLU has chosen a novel way of making television. In contrast to the many elongated TV programs that are broadcasted today, BLU wants to be a positive exception to the rule. We guarantee short, dynamic, entertaining but most of all inspiring programs that send out a positive vibe towards the viewer.

BLU reaches a large group of people by offering a complete variety of programs. Interest areas such as physical but also mental well-being is taken into consideration as well as other topics such as “Wellness & Tranquility”, “Health Check ” and “BLU Lifestyles”. Just one mouse-click away will open a captivating world based on BLU concepts.